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Sir Mix-A-Lot

June 30 @ 3:30 PM - 5:30 PM CDT

Book your Sir Mix-A-Lot parking with ParqEx!

Sir Mix-A-Lot

Sir Mix-A-Lot might be best known for Baby Got Back, but what most saw as a pop-inspired track aimed at the mainstream was actually a song written about his disdain for how Hollywood viewed & casted women of color in the 80s and early 90s. “Although there were exceptions (Phylicia Rashad, Diane Carrol, etc.), many women of color were cast as struggling prostitutes who doubled as police informants or streetwise single mothers struggling to make it in the ghetto and of course….maids.” -Sir Mix-A-Lot BGB was written in a way to poke at what was then the beauty police (Cosmo, Hollywood, TV, etc.) in way that would go almost unnoticed by those not hearing lines outside of “I like big butts.” By the time the powers figured it out, it was already #1 on the charts. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap’s great D.I.Y. success stories. Coming from a city — Seattle — which at that time had a strictly local Hip Hop scene, Mix-A-Lot co-founded his record label, promoted his music himself, produced and mixed all his tracks, built his studio by himself, and essentially pulled himself up by the proverbial American bootstraps. Even before Baby Got Back, Mix-A-Lot was a platinum-selling album artist with a strong following in the hip-hop community, known for bouncy, danceable, bass-heavy tracks indebted to old-school electro. Even though Mix had sold over 2million units on an independent label, it took signing with Rick Rubin’s Def American label — to carry him into the mainstream. With three consecutive platinum albums and a multi-platinum single, some still think he is a one-hit-wonder. Lyrically, his best material came after Baby Got Back. Songs like Poppi Grande, Daddy’s Home, Mob Style, and the Nas West Coast remix of Where Are They Now, to name a few. Posse on Broadway,” which referred to a street in Seattle, pushed the album SWASS to platinum with minimal video or radio play.

Contrary to popular belief, most of Mix’s sales were not in Seattle. Also, in 1989, Mix-A-Lot released his follow-up album Seminar, which produced three charting singles in “Beepers,” “My Hooptie,” and “I Got Game.” All performed well on the rap singles chart and helped Seminar become Mix-A-Lot’s second straight platinum album. Def American head Rick Rubin stepped in to offer him a major-label contract, and Mix’s third album Mack Daddy gave us “Baby Got Back,” which became a pop phenomenon virtually from the moment MTV aired its provocative video (it was eventually consigned to evening- hours only).


Looking for parking?

ParqEx has got you covered for the Sir Mix-A-Lot concert. We’ve got several parking spaces all around Summerfest!

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With the ParqEx app, you can rent a parking spot in advance for your next event by the hour or the day –it’s up to you! So pre-book your spot now to save time and money.

Just sign up, get the app, or search on your desktop for where you need parking and book —you’re done!


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June 30
3:30 PM - 5:30 PM CDT
Event Category:


200 N Harbor Dr
Milwaukee, WI 53202 United States
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(414) 273-2680
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